The goal was to find a way to experiment with the complexity of building systems for a brand without it taking away from the product itself. ‘Mama Knows Best’ is a mock-tail brand that is catered towards pregnant women. Infused with pre- natal vitamins and supplements, making sure our soon to be mamas are well taken care of.

The logo design is based off of the storyline of a stork delivering a baby, except this time it has something more “mama approved”. Overall it played with the idea of meshing old ideas around pregnancy with the lightness and zestiness of a refreshing, bubbly mock-tail. The concept
and brand identity built around this business was created myself.