Mama Knows Best Brand Identity
2023
The goal was to experiment with the complexity of building a brand without overshadowing the product itself. "Mama Knows Best" is a mocktail brand designed for pregnant women, infused with prenatal vitamins and supplements to keep soon-to-be moms feeling cared for.
The logo was inspired by the classic story of a stork delivering a baby, but with a modern, “mama-approved” twist. The overall concept blends traditional pregnancy imagery with the refreshing, bubbly vibe of a mocktail. I developed the entire brand identity and concept myself.